{"id":8028,"date":"2026-05-21T18:32:33","date_gmt":"2026-05-21T18:32:33","guid":{"rendered":"https:\/\/naventia.com\/?p=8028"},"modified":"2026-08-03T00:22:38","modified_gmt":"2026-08-03T00:22:38","slug":"modelo-de-negocio-nos-eua","status":"publish","type":"post","link":"https:\/\/naventia.com\/en\/modelo-de-negocio-nos-eua\/","title":{"rendered":"Product, service, or consulting: which Brazilian model has the best chance of adapting in the US?"},"content":{"rendered":"
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Choose the business model in the USA<\/strong> Choosing a product, service, or consulting firm is one of the most important decisions for Brazilian companies planning to expand internationally.<\/p>

Many entrepreneurs begin their internationalization journey by asking questions such as:<\/p>

\u201c"In which state should I open my business?"\u201d<\/p>

Or:<\/p>

\u201cShould I open an LLC or a Corporation?\u201d<\/p>

These questions are important.<\/p>

But there is an even more strategic question that needs to be answered before any legal or operational decision:<\/p>

Does your business model in the US really have traction in the American market?<\/strong><\/p>

Because the truth is simple:<\/p>

Not everything that works in Brazil works in the United States.<\/p>

And the opposite is also true.<\/p>

Business models that grow easily in the Brazilian market often encounter resistance, lower margins, or difficulty converting when they try to scale in the US.<\/p>

Therefore, before thinking about corporate structure, visas, marketing, or local operations\u2026<\/p>

The real question is:<\/p>

Product, service, or consulting \u2014 which model truly best suits the behavior of the American customer?<\/strong><\/p>

The first mistake: thinking that selling in the US depends solely on translation.<\/h2>

Many businesspeople believe that internationalization means:<\/p>